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Undergraduate Courses Created and Taught
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MARKETING
- Advertising
- International Marketing
- Marketing Research
- Retailing
- Sales and Promotional Strategy
MARKETING
This study aims to examine the key elements of advertising as well as the rinciple elements and concepts that constitute
the field of advertising as a key sub-area of marketing.
Upon completion of this study the student will have gained knowledge and learned about the role of advertising and promotion
in the marketing process, promotion program situation analysis, analyzing the communications process, establishing objectives
and budgeting for the promotional program, and developing the integrated marketing communications program.
The major topics covered in this course will encompass the scope and challenge of global marketing,
the global business environment, the cultural environment of global marketing, global marketing management
and related issues and concerns.
The major topics covered in this course will include marketing research environments, secondary information,
the major access tools, on-line data sources and other syndicated sources of purchase behavior and media exposure
information, qualitative interviewing and research methods, survey interviewing methods, experimental research methods,
sampling theory and practices, measurement, scaling and questionable design, data analysis, presenting the research and ethical issues.
