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Justin A. Giordano, Esq., J.D., MBA

Undergraduate Courses Created and Taught

Justin Giordano

    MUSIC AND ENTERTAINMENT INDUSTRY

  1. Marketing in the Entertainment Industry
  2. Principles of Arts Administration
  3. The Music and Entertainment Industry Residency
  4. Music Entrepreneurship and Business
  5. The Music Industry/Business
  6. The Music Industry and E-Commerce

Justin Giordano

MUSIC AND ENTERTAINMENT INDUSTRY

Marketing in the Entertainment Industry

The aim of this independent course is to familiarize students with the various aspects of the marketing in the entertainment industry. This will be done through and analysis of the industry based on various perspectives. This is often known as a "niche market" within the marketing field.

Upon completion of this study students will have learned about the challenges faced by professionals marketing entertainment products, principally focusing on the film industry and related fields.

Also a broad array of subjects pertinent to the field including an examination of legal, business and artistic issues will be covered along with the film industry component. In particular the course will encompass the full process involved in marketing a new film project, namely from developing the marketing and promotional concept, refining the strategy, and selecting the venues through which to apply said marketing strategy. Justin Giordano 

Justin Giordano

Principles of Arts Administration

In this course students will explore the various aspects of arts administration including the legalities and regulations associated therewith, the process of effectively managing personnel and subordinates in the arts field, and related topics. Justin Giordano 

Justin Giordano

The Music and Entertainment Industry Residency

The aim of this course, which is a Metropolitan center residency/seminar, is to familiarize students with the various aspects of the industry. This will be done through an analysis of the industry based on myriad of perspectives including and encompassing the legal, business, professional, artist/performer and related practitioners in the field.

Upon completion of this residency/seminar students will have learned about the challenges faced by artists and practitioners/professionals affiliated with the industry, be they involved in artist management, production, and/or any support capacity.

Additionally a broad array of subjects pertinent to the field including an examination of legal, business and artistic issues, will be covered. The music industry component for example, will encompass the full process involved in a musical project, namely from song selection, production [i.e. how to choose the right studio, production costs, finding the right musicians, etc.], and marketing and distribution [i.e. using the internet, traditional versus new venues for distribution]. Justin Giordano 

Justin Giordano

Music Entrepreneurship and Business

The goal of this course is to have students gain both foundational and advanced knowledge of the music business and how it operates at the micro and macro levels as well as music as an entrepreneurial venture by many of those involved in the business be it as a musicians, producers, managers, promoters, etc.

Upon completion of this course students will have learned about the various aspects of the music industry from the legal, functional, and artist's perspective. Furthermore students will explore the process involved in developing a career in the music industry, the business behind the music and the case law that constitutes its legal parameters.

Students will also learn about the emerging trend, namely musicians increasingly operating as entrepreneurs as newly available technological and other tools become ever more essential elements to the music business entrepreneur in order to effectively run and operate a music related venture. Justin Giordano 

Justin Giordano

The Music Industry/Business

The goal of this course is have students gain both foundational and advanced knowledge of the music industry and how the music business operates at the micro and macro levels.

Upon completion of this study students will have learned about the various aspects of the music industry from the legal, functional, and artist's perspective. Additionally they will also explore the process involved in developing a career in the music industry, the business behind the music and the case law that constitutes its' legal parameters. Justin Giordano 

Justin Giordano

The Music Industry and E-Commerce

In the last ten plus years, the internet has been transforming the music industry. Though this transformation is far from complete, we are already seeing great advantages for consumers both in terms of price drops, greater variety, and ease of fruition.

The music industry, on the other hand, has been resistant to these changes. By opposing any innovation in the courts, and then by being slow in embracing the technological advances, the industry shows that it is slow to adapt.

In this study the student will analyze the events that led up to and brought about this revolution, the technical innovations that made it possible, and how the music industry is responding to it. The student will analyze the major players involved including Napster, I-tune, and Rhapsody, and explore what these changes have meant, mean and will mean for artists, labels, and consumers. Justin Giordano 

Justin Giordano