
The Music Industry and E-Commerce
In the last ten plus years, the internet has been transforming the music industry. Though this transformation is far from complete, we are already seeing great advantages
for consumers both in terms of price drops, greater variety, and ease of fruition.
The music industry, on the other hand, has been resistant to these changes. By opposing any innovation in the courts, and then by being slow in embracing the technological
advances, the industry shows that it is slow to adapt.
In this study the student will analyze the events that led up to and brought about this revolution, the technical innovations that made it possible, and how the music
industry is responding to it. The student will analyze the major players involved including Napster, I-tune, and Rhapsody, and explore what these changes have meant,
mean and will mean for artists, labels, and consumers.